The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. The 2017 Edelman Earned Brand Study found that “51% will be more loyal buyers of a brand that speaks up, compared with those that remain silent.” They also found that “48% will advocate for and defend a brand that speaks up.” Also, according to Cone Communications, “Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.” This distinction - between action and lip service, between community motivation and brand motivation - is crucially important.īy now, brands understand that speaking up about social causes benefits them. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it.
If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year.
#Instagram anti gay flag how to
Nothing new, and can be done with any emoji the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether you’ve yet established any lasting and genuine relationship with the LGBTQ+ community - both within your company and beyond your walls. If you have seen tweets like this and assume this is an official emoji it’s merely combining two existing characters. E.g.: ?⃠ no chocolate, ?⃠ no babies, or ?⃠ no fun /KvG6dJQsxO- Emojipedia ? February 19, 2019
The Unicode character ⃠ U+20E0 COMBINING ENCLOSING CIRCLE BACKSLASH is programmed to appear over the top of the previous character (on supported systems). Straight ppl: /Sq8ANUgn6O- Triggerology February 19, 2019 Nothing new, and can be done with any emoji,” it confirms. “If you have seen tweets like this and assume this is an official emoji it’s merely combining two existing characters. Neither is the combination of the two characters a glitch.Īccording to Emojipedia, the ‘no’ symbol-officially named the ‘Combining Enclosing Circle Backslash’-is programmed to float above the emoji that precedes it. Screenshots taken by users reveal that the alienating symbol appears on other networks as well, such as Instagram. People reading his tweet with the iPhone would see that the crossed-out circle is hoisted over the LGBT flag, creating what looks like a single emoji.
The ‘emoji’ was first discovered in January, when Twitter user Mitchell-who goes by the handle ‘ mioog’ and identifies as gay-tweeted a combination of the pride flag and prohibition sign emojis next to each other. Luckily, it’s not a new-or even real-icon that’s set to roll out with 2019’s edition of emoticons, but the result of the way Unicode is programmed. Twitter users have been in a frenzy over a supposed ‘anti-gay emoji’ that sees the pride flag being canceled out.